Dolby Cinema
Perhaps the funnest project I’ve worked on in my career. Dolby Cinema sought to facilitate moviegoers experiences pre and post show. Features included, but were not limited to, group-ticketing, access to exclusive content, integrations with Über and Lyft, recommendations on local restaurants.
My Role
● Conducted guerilla research with moviegoers to better understand their motivations and pain points.
● Crafted moviegoer journey maps highlighting opportunities for facilitating pre-show awareness and anticipation along with post-show reaction and continued engagement.
● Partnered with Dolby’s Brand Creative Team to craft and finalize Information Architecture, Wireframes, Prototypes and final UI.